Theoretical part of the thesis clarifies basic expressions from the area of tourism, spa tourism and of the activities of tour operators and travel agencies. There is a further characteristics of a chosen territory - Czech Republic, Slovakia and Hungary with the emphasis on spa tourism and wellness in this region. Practical part of the thesis analyses and judges spa and wellness stays according to chosen criteria presently offered by travel agencies and tour operators in those countries. Comparison and analysis of separate offers is stated by means of marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9336 |
| Date | January 2008 |
| Creators | Kotorová, Daniela |
| Contributors | Petrů, Zdenka, Straková, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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