The aim of my thesis was to analyze the business environment of Mongolia and on the basis of information obtained to create a comprehensive material for businesses that are considering entry into the market of Mongolia. Pivotal part of my thesis is the second chapter, entitled Business Environment. I conducted an analysis using the PEST analysis, I focused on four basic factors of macroenvironment: political and legislative influences, economic, cultural and social, technical and technological influences. An integral part is also a characteristic of business negotiation with an emphasis on the specifics of this country. In the last chapter, I focused on the mutual trade relations of the Czech Republic and Mongolia.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15929 |
| Date | January 2009 |
| Creators | Matušková, Šárka |
| Contributors | Gullová, Soňa, Müllerová, Františka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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