The thesis deals with consumer behavior in the United States and the Czech Republic. Economic and demographic situation in these countries, along with classification of consumers and cultural, sociologic and psychographic factors are described in the theoretical part. The practical part is based on a survey which includes topics such as buying habits, selection criteria, attitude to brands and advertising, financial aspects, ecology and CSR. The final part summarizes obtained information to compare buying behavior of the American and Czech consumers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162625 |
| Date | January 2012 |
| Creators | Líbalová, Kateřina |
| Contributors | Chylíková, Hana, Vyhnálek, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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