My thesis deals with free newspaper on the Czech and French market. I divided my work into three main parts. The first is a descriptive one: I present a list of free daily newspaper on both national markets with the stress on their capital cities and I give a brief characteristic of each title. I talk briefly about the company Metro International that was at the origin of the free newspaper concept and I also spend some time talking about the French press market that has many specifics in terms of journalistic traditions and market situation. In the second part of my thesis I concentrate on the publishing concept of a free newspaper. I write about advertizing, ownership and distribution channels, as well as target groups and editorial staff. Finally in the third main part of my work I discussed the content characteristics of free dailies. I used the results from my quantitative analysis as a source of information. I came to the conclusion that free newspaper use original texts as well as press agencies sources to fill their pages, that are colorful, highly structuralized and inspired by audiovisual media. In the final part of my thesis I summarize the evolution of the market with free dailies over the past few months and I discuss the possible future development. I came to the conclusion that both...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:454393 |
| Date | January 2008 |
| Creators | Kičmerová, Lada |
| Contributors | Köppl, Daniel, Groman, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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