The master thesis "Marketing communication of Timo, s.r.o." focuses on analysis of the women underwear market in the Czech Republic emphasizing Czech company Timo, s.r.o. It devotes to the marketing mix of the company in detail, namely to the product mix, price level and distribution activities. The core of the thesis consists in the analysis of the current communication activities used by the company. The aim of the thesis is to map respective tools currently used and to suggest recommendations based on a questionnaire survey conducted among customers of the company. Those findings could possibly lead to improvements in the current communication towards ending customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193750 |
| Date | January 2013 |
| Creators | Štěpánková, Jana |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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