The theme of this thesis is "Strategic Analysis of an Enterprise". The aim of my work is to carry out strategic analysis of Zedníček family farm with emphasis on external analysis using selected analytical methods. The external environment of the company and its opportunities and threats are evaluated using SWOT analysis. The internal environment is assessed, including the characterization of the strengths and weaknesses. The current strategic position of the company is formulated from the obtained information. The result of this work is proposal for the procedures and recommendations that could be implemented by Zedníček family farm to improve its market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193780 |
| Date | January 2012 |
| Creators | Klusáčková, Radka |
| Contributors | Dvořák, Jiří, Kovář, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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