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Marketingová strategie taneční školy / Marketing strategy of dance school

The thesis deals with marketing strategy of dance school. The goal of the thesis is to create specific marketing solutions how to bring new customers to the business and retain clients' loyalty. The practical part contains interviews with current clients of the dance school, PEST and SWOT analyses and proposition of marketing strategy - using the marketing mix - for the next season of Team GJ in 2015.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192484
Date January 2013
CreatorsMuranová, Klára
ContributorsZamazalová, Marcela, Jesenský, Daniel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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