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Hodnocení efektivity prodejní sítě telekomunikačního operátora za použití modelů analýzy obalu dat / Using Data Envelopment Analysis models to assess efficiency of shop network of a Mobile Network Operator

This master thesis deals with efficiency assessment of shop network of a leading Mobile Network Operator, by which it utilizes an innovative approach called Data Envelopment Analysis (DEA). The following three areas are in main focus of this thesis: advantages of DEA modelling compared to common approaches to Decision Making Units efficiency assessment and extensive summary of majority of DEA models, which are relevant for solving the given problem; followed by a comprehensive model of efficiency assessment of shop network of a Mobile Network Operator, which is unique to this thesis from both theoretical and practical standpoints; and last but not least a detailed analysis of the shop network including recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17430
Date January 2009
CreatorsŠabata, Ondřej
ContributorsJablonský, Josef, Dlouhý, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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