The diploma thesis deals with the optimization of marketing communication strategy of the hospital institution SurGal Clinic s.r.o. The goal of this thesis is to formulate more effective marketing communication strategy with hospital`s clients on the basis of obtained results from both conducted analyses of inner and outer environment and own marketing research. The suggested solutions were processed according to project management principals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224959 |
| Date | January 2015 |
| Creators | Škrlantová, Hana |
| Contributors | MBA, Miroslav Kolář,, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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