Author analyzed the perceptions of economic subjects tracked by stock market indexes and Facebook activity and its impact on stock prices. Contribution of this paper is twofold. In the first place, this paper studies unique data of Facebook activity and proposes the methodology for employment of social networks as a proxy variable which represents the perceptions of news in society. Next contribution is the contextualization of social networks principals to behavioral economy. Overall, author finds the negative impact of Facebook activity on stock prices and positive impact of stock market indexes. Author points the implications of the findings to protection of company's reputation and to investment strategy based on the existence of undervalued stocks. Author also discusses the potential of social networks for prediction of economic variables based on perceptions of economic subjects.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:178896 |
| Date | January 2014 |
| Creators | Bukovina, Jaroslav |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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