This thesis is focused on CRM systems for small and medium-sized enterprises operating in the B2B market. The main goal was to identify the needs and possibilities of the use of CRM systems in small and medium-sized enterprises operating in the B2B market and propose the appropriate CRM systems for this target group. Needs of small and medium-sized enterprises were explored by qualitative research by individual structured interviews. In the next part of the thesis I selected 33 CRM systems which I analyzed for the required functionality. In the last part of the thesis I evaluated the selected CRM systems for small and medium-sized enterprise according to criterions: price, customer service and user-friendliness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:261057 |
| Date | January 2016 |
| Creators | VRCHOTA, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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