The master´s thesis deals with making appropriate communication mix for the selected Deal of the Day Websites using marketing methods. The theoretical part deals with the important definitions on the basis of which developed analytical part, which includes the evaluation of the current situation of the selected company, which serves as the basis for the selection of specific instruments of communication mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241017 |
| Date | January 2016 |
| Creators | Šťastná, Kristýna |
| Contributors | Vedra, Ivo, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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