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Marketing indicators and performance in the defense electronic industry /

First, the research reported in this thesis investigated the complex interplay of dynamic factors that comprise the business environment of the defense electronics industry (DEI) as a way of understanding the tactical marketing process. Second, it aimed to develop a tool for analyzing and assessing the performance of marketing projects, and a model for success in defense marketing. / Thesis (PhDBusinessandManagement)--University of South Australia, 2004.

Identiferoai:union.ndltd.org:ADTP/267032
CreatorsBen Ari, Benni.
Source SetsAustraliasian Digital Theses Program
LanguageEnglish
Detected LanguageEnglish
Rightscopyright under review

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