For my diploma thesis I chose a private dental office, where I partially work as a financial manager and an accountant. The office is situated in the centre of Prague and is operating since 1993 - thus it is an established and well-performing organisation. The objective of my thesis is to show specifications of strategic management and marketing in the field of dentistry. Afterwards on the bases of my own analysis I will propose a marketing strategy for the private dental office of MUDr. Iva Poláčková.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76977 |
| Date | January 2009 |
| Creators | Poláčková, Denisa |
| Contributors | Kovář, František, Vyčichlo, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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