The aim of the thesis is to provide a comprehensive perspective on Czech dermocosmetics market, to describe marketing specifics of the market and assess the effectiveness of commonly used marketing tools. The thesis is devided into four chapters. The first chapter provides the theoretical background of the thesis, the second chapter describes the characteristics of the Czech dermocosmetics market and the third describes the marketing specifics of the market. The fourth chapter presents the research on evaluation of the effectiveness of marketing tools on the Czech dermocosmetics market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193648 |
| Date | January 2013 |
| Creators | Vajnerová, Veronika |
| Contributors | Zeman, Jiří, Filipová, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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