Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17213 |
| Date | January 2009 |
| Creators | Kocková, Jitka |
| Contributors | Hesková, Marie, Musil, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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