The aim of the thesis Collaboration of Stakeholders in a Tourism Destination is to evaluate the level and intensity of cooperation in tourism in the South Bohemian Region from the perspective of key stakeholders in the destination, including the management and development relationship of tourism in the destination. In the first part of the research, the information concerning the destination management and marketing, the stakeholders and their cooperation was obtained with the help of secondary data. For the collection of secondary data, printed literature and websites were mainly used in connection with the selected tourism destination - the South Bohemian Region. Based on the findings from the literature and other secondary sources, the collection of primary data was planned in the form of a questionnaire survey. It has become clear that the destination marketing organizations, which best meet the attributes of power, legitimacy and urgency, are the key stakeholder. According to the research, it was found out that the cooperation between the public and private sectors is significantly inadequate. There are several major obstacles that prevent effective cooperation among the particular stakeholders. To improve the cooperation, it is necessary to streamline the communication between the organizations and other stakeholders and to plan a project within the tourism industry, which will help with the cooperation among as many stakeholders as possible.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394425 |
| Date | January 2019 |
| Creators | HOUDEK, Lukáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds