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Destinační marketing a management / Destination Marketing and Management

Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17213
Date January 2009
CreatorsKocková, Jitka
ContributorsHesková, Marie, Musil, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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