The aim of the diploma thesis is to evaluate the activities of the foreign offices of the CzechTourism agency in promoting the Czech Republic as an ideal tourist destination in foreign markets. The thesis defines the tourist destination and it´s management, the national tourist organizations and the marketing activities and communication tools used by the foreign offices. The last part of the thesis is dedicated to the analysis of the incoming tourism and it´s positive impact on the national economy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206622 |
| Date | January 2015 |
| Creators | Gaierová, Petra |
| Contributors | Herget, Jan, Vogelová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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