Return to search

Marketingové stratégie cestovného ruchu tradičných európskych destinácií / Tourism marketing strategies of the traditional european destinations

The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197254
Date January 2012
CreatorsBarošová, Anna
ContributorsAbrhám, Josef, Vaško, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0017 seconds