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Destinační management a jeho praktická aplikace v oblasti Pece pod Sněžkou / Management of destination and its practical application in the area of Pec pod Sněžkou

The aim of this paper is an evaluation of destination's management in particular czech tourist destination. The paper begins with the theoretical part which explains basic relations and issues in management of destination. Such information is then applied in the practical part on destination Pec pod Sněžkou. It begins with the introduction of the destination. Afterwards are described main subjects, form of their cooperation and results of their activities. The deduction of the paper features an evaluation of destination and it's management and recommendations to the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150375
Date January 2012
CreatorsČerná, Karolína
ContributorsTyslová, Irena, Kouba, Vojtěch
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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