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A Prism- and Gap-based Approach to Shopping Destination Choice

This thesis presents a prism- and gap-based approach for modelling shopping destination choice in the Travel/Activity Scheduler for Household Agents (TASHA). The gap-location choice model improves upon TASHA’s existing destination choice model in 3 key ways: 1) Shifting from a zone-based to a disaggregate location choice model, 2) Categorizing shopping trips into meaningful types, and 3) Accounting for scheduling constraints in choice set generation and location choice. The model replicates gap and location choices reasonably well at an aggregate level and shows that a simple yet robust model can be developed with minimal changes to TASHA’s existing location choice model. The gap-based approach to destination choice is envisioned as a small but significant step towards a more comprehensive location choice model in a dynamic activity scheduling environment.

Identiferoai:union.ndltd.org:TORONTO/oai:tspace.library.utoronto.ca:1807/31625
Date04 January 2012
CreatorsWang, Joshua
ContributorsMiller, Eric
Source SetsUniversity of Toronto
Languageen_ca
Detected LanguageEnglish
TypeThesis

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