This thesis is focused on marketing research of brands in retail chains. In theoretical part a course of each part of marketing research is described so as subject matter of brand value that is necessary for understanding of an examining problem. A practical part is focused on a description of retail chains and a specific conclusion of whole research. Another part is also a recommendation for self-employers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223167 |
| Date | January 2011 |
| Creators | Matysíková, Ivana |
| Contributors | Tomášková, Eva, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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