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Strategie rozvoje podniku / Strategy of Company Development

The purpose of this diploma thesis is a proposal strategy of company development for a business company XY s.r.o. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Strategy implementation should support improvement of market position.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223713
Date January 2012
CreatorsMaršalová, Pavlína
ContributorsKučera, Pavel, Koráb, Vojtěch
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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