The thesis analyses the essential determinants of the global importance which are currently causing the turbulent changes in the immediate and wider context of leisure and travel. The tourism industry is an important part of the national economy and the lifestyle. The global factors and their impact on the field of tourism were identified through the academic resources and a survey realized in Autumn and Winter 2009/10. A questionnaire was used for data collecting and a sample of 104 respondents was created. The following determinants were described: the level of political stability in tourism destination including the risk of terrorist attacks and other violence risks, the global financial crisis, the natural disasters and the occurrence of infectious diseases. The development of tourism is also affected by the world-wide globalization, the changing climate, the ageing of population, the greater mobility and the mass leisure including the process of changing values. The results of the empirical survey confirmed the validity of the given hypothesis. Finally the recommendations for the tourism businesses resulting from the analysis were introduced.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16789 |
| Date | January 2009 |
| Creators | Janečková, Martina |
| Contributors | Indrová, Jarmila, Krejčová, Klára |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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