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The scenario planning for the international competitiveness and global strategy of Taiwan film industry -- an analysis with Poter's "diamond" system

Abstract
This study analyzed Taiwan film industry with Michael Porter¡¦s ¡§Diamond¡¨ system, and also tried to drive a dynamic diamond system to scenario plan for the future of Taiwan film industry.
There are four attributes in a diamond system. They are: Factor Conditions, Demand Conditions, Related and Supporting industries, and Firm Strategy, Structure, and Rivalry. The conclusions of the analysis are as follows:
1. Factor Conditions
Film industry knowledge, finance support and high quality human resource are significant in filmmaking.
2. Demand Conditions
Because of the small home market and low market share, film production companies in Taiwan should actively search for strategic alliances and co-production chances. It would broaden market scale in this way.
3. Related and Supporting industries
In order to leverage resource into film production, Related and Supporting industries need to group clusters.
4. Firm Strategy, Structure, and Rivalry
Focusing the competition among national firms is more important than facing the competition with international big companies.
The conclusion of the scenario planning suggests that developing digital content industry and attracting high quality human resource would drive the Taiwan film industry diamond run.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0905103-153752
Date05 September 2003
CreatorsYang, Shih-Hsien
ContributorsC. M. Fong, none, none
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905103-153752
Rightsunrestricted, Copyright information available at source archive

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