Diploma thesis analysis shopping behavior of consumers, which dependence on three bases of determinants that are specified by company Walmark PLC. Secondary goal is setting of conclusions and specifications of marketing recommendations, which are based on found informations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197638 |
| Date | January 2013 |
| Creators | Kořínek, Tomáš |
| Contributors | Kandilaki, Daniela, Lešetický, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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