This thesis deals with the theory of yield management as an effective method of achieving business goals, presenting its application on a particular accommodation facility. As a result of analyzing the existing yield management techniques used in the facility, further solutions are proposed to increase its revenue by means of using yield management techniques of differential pricing, overbooking and demand segmentation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162517 |
| Date | January 2012 |
| Creators | Semrádová, Michaela |
| Contributors | Petrů, Zdenka, Bakos, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.002 seconds