The e-book reader has become one of the most popular consumer electronics goods since the Amazon Kindle first launched in the end of year 2007; it has led the trend of e-book worldwide. E-book reader not only sold very well in North America, the sales increased very fast in Asia and Europe. According to FIND (2010), the global total sales of e-book reader is 3.6 million pieces in 2009, and it increased almost 80% in 2010. This shows that the e-book reader has become more and more popular.
Taiwan is the most important country of e-book reader supply chain, which not only predominate the key techniques and patent but also takes OEM / ODM orders worldwide. Despite the advantage of the hardware development, the use of e-book readers is not common in Taiwan. Therefore the purposes of this research are to explore the factors that would influence user¡¦s adaptive behavior of e-book readers.
This research based on technology acceptance model (TAM), and extends with ¡§Compatibility¡¨, ¡§Observability¡¨ and ¡§Perceived complementarity¡¨ as external variables to investigate the factors influencing consumer usage of e-book reader. The analytical results are as below:
1. ¡§Compatibility¡¨ has positive significant effect on both ¡§Perceived Usefulness¡¨ and ¡§Perceived Ease of Use.¡¨
2. ¡§Observability¡¨ has positive significant effect on both ¡§Perceived Usefulness¡¨ and ¡§Perceived Ease of Use.¡¨
3. ¡§Perceived complementarity¡¨ has positive significant effect on both ¡§Perceived Usefulness¡¨ and ¡§Perceived Ease of Use,¡¨ but has no significant effect on¡§Behavioral Intention.¡¨
4. Both ¡§Perceived Usefulness¡¨ and ¡§Perceived Ease of Use¡¨ have positive significant effect on¡§Behavioral Intention.¡¨
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0628111-052235 |
| Date | 28 June 2011 |
| Creators | Tsai, Yi-Ling |
| Contributors | Hsien-tang Tsai, Tsuang Kuo, Iuan-yuan Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628111-052235 |
| Rights | campus_withheld, Copyright information available at source archive |
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