With the vigorous development of digital content, many countries have been enthusiastically planning on it in order to gain the munificent margin and immense output value from this new industry. In Taiwan, the Executive Yuan of the Republic of China has approved the plan of ¡§Challenge 2008 ¢wCouncil for Economic Planning and Development¡¨ on the date of May 31st, 2002. Digital Content is one of the main industries to be developed in the ¡§Two-Trillion, Two Star¡¨ project of the ¡§Challenge 2008¡¨ plan. The ¡§Digital Content Institute¡¨ is also in the plan to cultivate digital content professionals in the areas of information, multimedia, arts and etc.
Digital Publishing and Archives (digital publishing, digital archives, digital databases) are the core industries of digital content. The digital publishing and archives industry in Taiwan is in the presence of development, from OEMs by projects in the past to the present multi-dimension developments like multi-media creation, national and international magazines and journals authorization, digital archives value-added and productions. Therefore; it will be a very important mile stone for the digital publishing and archives industry development in the next decay in Taiwan. This research adopted case study methodology, and the cases are the three most popular digital publishing and archives companies in Taiwan -- Lee and Lee Communications (digital archives), Airiti Inc.( digital databases), and Bright Ideas Design Co.( multimedia publishing).
This research is to study the core elements of start-up businesses, and review their start-up histories, enterprise operations and strategies, enterprise focuses and the core values of enterprises by the references of national and international research documents and industry information analysis. The impacts and key elements of the start-ups by entrepreneurship and management styles are also observed in this study. The information collected and the interview content is compared with the documentation records, and the search result is concluded at the end.
The conclusions of this study for the entrepreneurs in this industry are listed as follow:
1. The market scale is too small and narrow. Therefore, aggressively expanding international market is necessary.
2. Due to training difficulty for professional designers, employing professionals from overseas for short term could be considered.
3. Marketing is equivalent to profit. Marketing ability should be enhanced, and promote products to client sides.
4. To solve the problem of bad management efficiency, changing management styles and studying can both improve.
5. Valuing copyright. Creating brand is the path for operating businesses in long term.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0206106-104654 |
| Date | 06 February 2006 |
| Creators | Huang, Tsung-chieh |
| Contributors | Chin-fu Ho, Te-min Chang, Fen-hui Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0206106-104654 |
| Rights | campus_withheld, Copyright information available at source archive |
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