This diploma thesis identifies if it is possible to use the global marketing strategy of the wine market in France and in the Czech and Slovak Republic. Secondary it deals with the comparison of consumer behaviour in these countries. There are important basis for the practical part in the theoretical part which is applied on consumer behaviour in specific markets. There are presented significant secondary data, followed by analysis of the question-naire forming primary data in the practical part. These findings are compared with a variety of researches in this field. Subsequently there is answered the goal of work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:178886 |
| Date | January 2014 |
| Creators | Slaninová, Sylvie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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