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Návrh komunikačního mixu vybraného slevového portálu / Proposal of the Communication Mix for the Selected Deal of the Day Websites

The master´s thesis deals with making appropriate communication mix for the selected Deal of the Day Websites using marketing methods. The theoretical part deals with the important definitions on the basis of which developed analytical part, which includes the evaluation of the current situation of the selected company, which serves as the basis for the selection of specific instruments of communication mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241017
Date January 2016
CreatorsŠťastná, Kristýna
ContributorsVedra, Ivo, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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