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ADVANTAGES AND DISADVANTAGES OF BRAND EXTENSION STRATEGY FOR COMPANIES

<p>This paper os about how is it relevant for companies to create or extend a brand, and what limits they should respect.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-808
Date January 2007
CreatorsLuxin, Katia, Sakos, Yna, Jaulent, Sebastien
PublisherHalmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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