Thesis (Ph. D.)--Southern Illinois University Carbondale, 2009. / "Department of Marketing." Keywords: Coolness, Brand. Includes bibliographical references (p. 108-122). Also available online.
| Identifer | oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/493440138 |
| Date | January 2009 |
| Creators | Sriramachandramurthy, Rajendran, |
| Source Sets | OCLC |
| Language | English |
| Detected Language | English |
| Source | Available to subscribers only. |
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