The purpose of this paper was to ascertain the contribution of various structural variables to a growing, efficient system of fertilizer distribution in the state of Utah. A questionnaire to survey the fertilizer distributors was used as a source of data. Information was obtained about structural changes in a five-year period, 1965 to 1970. A multiple regression program was used to synthesize these data to determine which variables were most significant and bow much they contributed to an increase in total value of fertilizer sales. While empirical data were obtained only for structural dimensions of the industry, marketing theory was employed to trace the causal linkage from structure through conduct to performance.
| Identifer | oai:union.ndltd.org:UTAHS/oai:digitalcommons.usu.edu:etd-4048 |
| Date | 01 May 1971 |
| Creators | Welty, John C. |
| Publisher | DigitalCommons@USU |
| Source Sets | Utah State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | All Graduate Theses and Dissertations |
| Rights | Copyright for this work is held by the author. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For more information contact Andrew Wesolek (andrew.wesolek@usu.edu). |
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