The R.O.C. has already joined World Trade Organization ¡]called WTO¡^ since January 2002, and it has brought our country the great impact in all aspects. The enterprises face many challenges, which are caused by the necessary and sharply changes of economical development policies, including the modulation of industrial structure, the renewal of commercial working mode, and the regeneration of the main power of the enterprises. In order to bring the synergy into full play, the enterprises must make good use of the Portfolio policy, select center industry for the foundation of the Diversification Strategy, utilize effectual managerial skills and advanced technology, and coordinate suitable organization structure and management philosophy.
This research uses case method to analyze China Steel Structure Co.¡]called CSSC¡^; as for implanting the above-mentioned methods to reengineer corporation and using diversification strategy to deal with a company after it joins WTO, this research addresses effective operate strategies and specific suggestions. In addition, the research is based on Resource Based Theory and Diversification Strategy to confer company¡¦s resources-assets, skills, and capabilities to create core advantage and accumulate abilities to make the company reach interior consistency and bring the overall achievements, which included harmonized resources, scope of business/structures and coordinated/controlled systems into full play.
Which mode should the company select for future management strategy? According to the result of generalization question, based on appropriate theory, the suggestion, which the company should adopt are as follows:
1¡BExpansion of the scope of business:
¡]1¡^Two alarming earthquakes occur continuously, then the steel structure substitutes the traditional structure, such as ferroconcrete and reinforced brick ones. It is not only able to be the precaution against earthquake and conform with the requirement of green architecture of environmental protection, but also the necessary product for the future architecture.
¡]2¡^The reachable range of CSSC manufactures are able to extend naturally with the superiority of excellent techniques, effective management skills, and punctual deliveries and CSSC can establish the factories in the mainland china first.
2¡BDiversification
¡]1¡^Related Diversification Strategy
Diversify corporation supply chain: establish construction, engineering company.
Diversify operation: corporate venture of employees and establish assemble company
¡]2¡^Mergence and strategic alliance
Apply CSSC¡¦s financial resources to invest or merge companies which are healthy but lack of capitals or funds; launch joint ventures with project consultant companies, architects and construction professions.
3¡BAdjustment of organization
To face the knowledge economy age, CSSC should take down, classify, and store the experience and knowledge of the core abilities, such as steel structure technology and production management. Then, organize all professional knowledge, rethink over the structure of the company¡¦s organization in coordination with the suggestions, which the research mentioned above.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0619102-165227 |
| Date | 19 June 2002 |
| Creators | Yang, Hsien-Chi |
| Contributors | none, Henry Y. Lo, Pei-How Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619102-165227 |
| Rights | not_available, Copyright information available at source archive |
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