This thesis is analysing some problems of visual communication and interpretation of visual information. It's focus on psychological, typographycal and colour aspects of document design. This thesis also includes some facts about an interpretation of information by the spectator. Introduction of this thesis points to the problems of corporate identity (and its components) and its conections with psychology and design. Then chapters with a bacic knowledge of typography, psychology, composititon design and color therory are defined. These chapters bring theoretical principles, applicable in corporate design. The last chapter defines the redesign of the corporate visual style and through some examples of the practice shows its conections with the theoretical knowledge described in this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74916 |
| Date | January 2010 |
| Creators | Bedřichová, Jana |
| Contributors | Horný, Stanislav, Brixí, Radim |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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