The diploma thesis deals with ethics and legal regulation of promotion. In the first part of the thesis is promotion described from a marketing point of view. Afterwards are described legal and ethical instruments of regulation of promotion. The second part of the thesis deals with several cases of violation of the law and their economic impact. After these cases are described unethical cases of promotion. At the end of the thesis are suggested recommendations for business entities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429663 |
| Date | January 2018 |
| Creators | Sapíková, Vlasta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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