中國網路市場近兩年的火紅讓許多人注意到中國的快速成長，噹噹網作為此次的研究對象，用來深入探討整個中國網路市場的生態與環境。
此篇論文探討中國網路公司噹噹網，如何在商業模式與亞馬遜相同，並且只擁有中國市場之下，仍然可以得到投資人很好的投資評價。中國的特殊環境造就了本土公司可以打敗全球跨國公司的現象。
最後此論文提到一些對投資中國網路股的建議，希望從噹噹網近一年的表現給予投資人一些投資啟示 / This article discusses Dangdang, the Chinese Amazon.com to demonstrate the characters of Chinese internet industry. I found out that Chinese internet industry is prospering due to the overall economy growth and improved internet penetration.
Albeit Dangdang has a very similar business model with Amazon, the complicated Chinese market leads Dangdang to beat Joyo/Amazon.cn in online book sales in China. In the general merchandise Dangdang wants to aim for is a huge challenge and may lead the future instability to Dangdang.
The stock price correction of Dangdang and other Chinese internet companies give investors some warnings that the sustainable and profitable business model should be more important than anything. It should be very careful to invest in Chinese internet stock even the growth rate is appealing.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0098357015 |
| Creators | 郭品緒, Kuo, Pin Hsu |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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