<h2>Abstract</h2><p><strong>Title: </strong>Anabolic Androgenic Steroids – An analysis of how AAS is portrayed in Swedish media.</p><p><strong>Author: </strong>Jens Sundén</p><p><strong>Tutor: </strong>Philip Lalander</p><p><strong>Keywords: </strong>AAS, Anabolic steroids, social problems, media, drug abuse, gender</p><p>The purpose of this study was to investigate how Anabolic Androgenic Steroids (AAS) are portrayed and described in the media, how AAS is constructed as a social problem, and how society in a social context uses knowledge and power for disciplinary and educational means. The study is based on the perception of AAS as a constructed social problem and analyzes the discourses surrounding AAS depicted in three Swedish newspapers. The sample was prepared on the basis that it represents different aspects of daily Swedish press. The method used in the paper is a discourse analysis with social constructivism and gender as theoretical tools used to analyze the sample material. An important conclusion of the analysis is that the use of AAS is a socially constructed problem, which incorporates both a stereotyped, aggressive male individual who desires an ideal body, and the use of AAS defined as an illegitimate abuse by society. Another important aspect of the analysis is how gender roles are highlighted in the sample and how these from a gender perspective are used to perpetuate male superiority and female subordination in society.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-2499 |
| Date | January 2010 |
| Creators | Sundén, Jens |
| Publisher | University of Kalmar, School of Human Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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