Prescription drug medical journal advertising copy requirements, and some proposals for its use in influencing competition in the pharmaceutical drug market a challenge to pharmaceutical advertising today.

Description

Thesis (M.S.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 148-153).

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1. http://catalog.hathitrust.org/api/volumes/oclc/53791605.html

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/609120614
Date	January 1966
Creators	Schewe, Douglas Herbert,
Source Sets	OCLC
Language	English
Detected Language	English