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Perceptions of a successful key account management programme a New Zealand perspective : this is a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business (Marketing), 2004 /

Thesis (MBus) -- Auckland University of Technology, 2004. / Also held in print (129 leaves ; 30 cm.) in City Campus Theses Collection. (T 658.804 YU)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/244294200
Date January 2004
CreatorsYu, Mandy Ning-Ya.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books.
SourceFull thesis. Abstract.

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