The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework

Description

Not available / text

Links & Downloads

1. b59327686
2. http://hdl.handle.net/2152/1351
3. 57894598
4. 3150677

Tags

Advertising--Research

Additional Fields

Identifer	oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/1351
Date	28 August 2008
Creators	Lee, Byung-kwan
Source Sets	University of Texas
Language	English
Detected Language	English
Type	Thesis
Format	electronic
Rights	Copyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.