The thesis is focused on service management in the Pension Na louži. The aim was to analyze the services provided by Pension and found out the market conditions. The theoretical part describes services, their characteristics and properties. It also deals with the description of tourism marketing and defines important terms related to accommodation services, as well as Yield and Revenue management. The practical part deals with the determination of the economic position of the company. In this part was used mainly statistics and own calculations, graphs and tables, and data collected from a questionnaire survey among customers, employees and the owner of the Pension. Based on the results of the questionnaire survey and hospitality trends author created proposals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:174297 |
| Date | January 2014 |
| Creators | MATĚJŮ, Hana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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