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Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-19333
Date January 2013
CreatorsPhoosangthong, Nakkarin, Cimana, Emmanuel
PublisherMälardalens högskola, Akademin för ekonomi, samhälle och teknik, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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