The objective of my diploma thesis was to find out the right mixture and usage of realized and planned marketing methods and their expected impact on company business. The diploma thesis resulted in a compact summary of the company marketing effort as well as offered suggestions how to improve imperfections in given areas. For the particular analysis of the market competition I have created an overview of procedures and a selection of techniques usable for information aggregation necessary for current situation analyses of the project marketing. Diploma theses results in a compact summary of corporate situation from the marketing point of view in the chosen Salon Umeni project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:51658 |
| Date | January 2009 |
| Creators | PŮR, Radoslav |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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