The goal of this study was to develop a demographic profile of food co-op shoppers and to assess the relationship between policy importance ratings and two measures of shopper involvement. A survey measuring co-op shopper demographic characteristics, ratings of co-op environment and ratings of the importance of 13 co-op policies was completed by 283 food co-op shoppers in the fall of 1983 at the Food Conspiracy Co-op in Tucson Arizona. Overall, the strongest distinction between working members and non-members was a tendency for members to spend more at the food co-op. The two groups were similar demographically and similar in their ratings of the quality of food co-op atmosphere. Both groups rated range of co-op policies as important factors in store selection. These co-op policies were equally important to both members and non-members, and the importance ratings were largely unaffected by length of involvement with the organization.
| Identifer | oai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/291710 |
| Date | January 1988 |
| Creators | Kocher, Sara Johanna, 1957- |
| Contributors | Ittelson, William |
| Publisher | The University of Arizona. |
| Source Sets | University of Arizona |
| Language | en_US |
| Detected Language | English |
| Type | text, Thesis-Reproduction (electronic) |
| Rights | Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. |
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