Matching the advertising creative strategy to the thinking mode the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics /

Description

Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.

Links & Downloads

1. http://repositories.lib.utexas.edu/bitstream/handle/2152/2879/hongj91508.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/166142028
Date	January 1900
Creators	Hong, Ji-Young,
Publisher	[Austin, Tex. : University of Texas Libraries,
Source Sets	OCLC
Language	English
Detected Language	English