This paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features. / vi, 130 leaves ; 29 cm.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:ALU.w.uleth.ca/dspace#10133/250 |
| Date | January 2005 |
| Creators | Farries, Greg, University of Lethbridge. Faculty of Arts and Science |
| Contributors | McCormick, Peter |
| Publisher | Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005, Arts and Science, Department of Political Science |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
| Relation | Thesis (University of Lethbridge. Faculty of Arts and Science) |
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