Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, May, 2020 / Cataloged from the official version of thesis. / Includes bibliographical references (pages 85-88). / Platform businesses such as Google, Amazon, VISA and Apple are major players in today's economy. But how do platform businesses start? Why would a customer visit Amazon Marketplace if there were no products, and why would businesses sell products on Amazon if there were no customers? This is a critical challenge for new platforms, and is known as the Chicken or the Egg Problem. This paper explores both successful and unsuccessful previous attempts to solve this challenge, identifies critical strategies that were used, and outlines recommendations for future platform businesses. / by Andrew Cunningham. / S.M. in Engineering and Management / S.M.inEngineeringandManagement Massachusetts Institute of Technology, System Design and Management Program
| Identifer | oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/132815 |
| Date | January 2020 |
| Creators | Cunningham, Andrew, S.M. (Andrew James) Massachusetts Institute of Technology. |
| Contributors | Massachusetts Institute of Technology. Engineering and Management Program., System Design and Management Program., Massachusetts Institute of Technology. Engineering and Management Program, System Design and Management Program |
| Publisher | Massachusetts Institute of Technology |
| Source Sets | M.I.T. Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 88 pages, application/pdf |
| Rights | MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided., http://dspace.mit.edu/handle/1721.1/7582 |
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